Mims Distributing Company And Ballast Point Brewing Company Celebrate Brewery’s 20th Anniversary
Award-Winning California Brewery Marks Milestone With Limited Release Of Anniversary Beers
RALEIGH, N.C., Sept. 15, 2016 – Mims Distributing Company, a leading wholesale beverage distributor in North Carolina, joins the celebration of its partner Ballast Point Brewing Company’s 20th anniversary. Known for pushing the envelope in the craft beer industry, Ballast Point is a highly sought after in the Triangle, which is a testament to the brewery’s “dedication to the craft” for the past two decades. The theme for the anniversary and surrounding celebrations will be “Back To Our Roots,” to commemorate how the brewery began and where it is today.
As a part of the anniversary, Ballast Point will be utilizing the “Roots to Boots” program, a research and development program allowing employees to concept, design, formulate and name a brew of their own. The program allows teams of two to five Ballast Point employees to create their own beer to be offered for a limited time at select bottle shops and featured anniversary events in the Triangle. This year’s line of beers was brewed at Ballast Point’s R&D brewing facility in San Diego’s Little Italy, and includes:
- American Wheat with Cherries (4% ABV) – This award-winning take on the classic American Wheat infuses tart cherries to create a perfect balance of flavor.
- Belgian Tripel Ale (10% ABV) – The Tripel Ale presents a dense and creamy head, combined with the strong, rich and fullness of clean Belgian character.
- Double India Pale Ale (8.5% ABV) – Some would say IPAs are our specialty – Ballast Point never stops trying to perfect them. This Double IPA drinks like a lower ABV IPA, at a hefty 8.5 percent ABV.
- Schwarzbier (5.3% ABV) – As one of Ballast Point’s first recipes developed at its R&D brewing facility, they brewery is happy to bring back this lager with a deep dark color, yet light taste.
- Biere de Garde (8.9% ABV) – First brewed in 2015, this recipe offers smooth, complex layers of malt with a hint of spicy Saison flavor.
These special brews along with the entire Ballast Point portfolio are representative of the brewery’s passion for great beer and its approach to make things differently from everyone else. The community plays a large role in the success of the brewery and this anniversary celebrates them. Mims Distributing is proud to partner with Ballast Point as they both continue to strive for the best brews for craft lovers to enjoy.
To learn more about Ballast Point and its beers, visit http://www.ballastpoint.com.
“Brewing beer successfully for 20 years is no easy feat, and we’re excited to celebrate this milestone with Ballast Point,” said Jeff Mims, CMO of Mims Distributing Company. “The Triangle has a love for these incredible brews, and we can’t wait to see what the next 20 years holds for Ballast Point.”
“Since 1996, this brewery has been built on continually exploring new flavors and techniques,” said Hilary Cocalis, VP of Marketing at Ballast Point. “We’re excited to celebrate our 20th anniversary with Mims and North Carolina craft beer lovers by sharing everything from our original brews to our latest R&D experiments.”
NEW MEDIA CONTENT:
Mims Distributing Facebook page:
Mims Distributing Twitter account:
Mims Distributing Instagram account:
ABOUT MIMS DISTRIBUTING:
Mims Distributing Company, established in 1964 in Raleigh, North Carolina, is a family-owned beer and wine distributor servicing the entire state of North Carolina. The company offers MillerCoors brands; a wide selection of popular craft beers, including Ballast Point, Coronado, DuClaw, Foothills and Sierra Nevada; and an expanding world-class wine portfolio, including Palazzo, Keever Vineyards, Hourglass, and Arkenstone. These beverage experts also produce “Tales from the Cask,” an award-winning craft beer podcast. In addition to industry excellence, Mims Distributing is committed to supporting the local community, donating more than $60,000 in financial and in-kind donations to area nonprofits annually. For its dedication to beer, sustainability and its local community, Beverage World magazine recognized Mims Distributing as the 2015 Beer Wholesaler Of The Year. “Tales From The Cask” was also named one of the top beer podcasts in the U.S. by the North American Guild of Beer Writers in both 2014 and 2015. A family-friendly company, Mims Distributing was the recipient of the 2013 and 2014 Carolina Parent Family-Friendly 50 award. As always, Mims Distributing advocates for drinking in moderation. For more information, visit http://mimsdistributing.com.
ABOUT BALLAST POINT:
What started in 1996 as a small group of home brewers who simply wanted to make great beer evolved into the team of adventurers known today as Ballast Point. From bringing a hoppy twist to a porter, or adding four types of malt to its amber ale, to creating a breakthrough gold-medal winning IPA, the San Diego-based company is known for adding its own touch and asking if there’s a better way. Not satisfied with just brewing great beer, they got into the distilling business to see if they could add their own spin to another centuries-old craft. Today an internationally recognized leader in the craft brewing and spirits industry, the company makes over 50 styles of beer and bottles 14 spirits. For more information, visit http://ballastpoint.com.