Mims Distributing And Olde Hickory Brewery Announce The Release Of The Event Horizon And New Spectrum Series

Hickory, North Carolina Brewery Offers Four New Flavors Of Annual Imperial Stout

RALEIGH, N.C., Oct. 19, 2016 –Mims Distributing Company, a leading wholesale beverage distributor in North Carolina, and Olde Hickory Brewery, a Hickory, North Carolina-based brewing company offering more than 14 handcrafted beers, announced that its annual imperial stout, The Event Horizon, will be available in the Triangle the week of Monday, Oct.17.

The Event Horizon (8.5 percent ABV), aged in oak bourbon barrels spanning several bourbon varieties, requires a full year to harness its dark, rich flavors. Infused with local, North Carolina honey and brewed with fresh water from the Blue Ridge Mountains, this strong imperial stout offers a smooth, roasty taste any craft beer lover would love in a full-bodied beer. Its unique flavors have earned it several awards, including the 2012 World of Beer Cup ® bronze award in the wood-and-barrel-aged strong stout category, and a sliver medal at the Great American Beer Festival.

In celebration of the announcement, Olde Hickory is releasing four new flavors of The Event Horizon to be offered at The Event Horizon Spectrum, its inaugural beer release party. The event will be hosted at Olde Hickory Brewery on Saturday, Nov.12.The Event Horizon Spectrum will offer four flavorful imperial stout variations, with Olde Hickory’s The Event Horizon as its base, including:

  1. Coffee and cinnamon,
  2. Orange and cocoa,
  3. Vanilla and coconut, and
  4. Espresso and mocha.

During the Spectrum Series Event, all four imperial stouts and The Event Horizon will be available on draft, in flight pours and in 22-ounce bottles. The event will begin at 7 a.m. and will be on a first come, first served basis with a three-bottle limit for each variation per person. On Friday, Nov. 11, the beer-release festivities will begin with a bottle share party to explore Olde Hickory Brewery and celebrate the Spectrum Series event.

QUOTES:

“We always look forward to late fall, so we can release The Event Horizon,” said Steven Lyerly of Olde Hickory Brewery, “Our annual, award-winning imperial stout offers a sweeter, smooth take on the darker beer. The Event Horizon Spectrum will offer flavorful variants on our classic take of the imperial stout.”

“Olde Hickory Brewery is well known for its meticulous attention to detail during the brewing process,” said Jeff Mims, CMO of Mims Distributing Company. “They always produce quality beers and the various, tasty combinations of The Event Horizon at the Spectrum Series event will be a real treat for North Carolina craft brew lovers.”

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ABOUT MIMS DISTRIBUTING:

Mims Distributing Company, established in 1964 in Raleigh, North Carolina, is a family-owned beer and wine distributor servicing the entire state of North Carolina. The company offers MillerCoors brands; a wide selection of popular craft beers, including Ballast Point, Coronado, DuClaw, Foothills and Sierra Nevada; and an expanding world-class wine portfolio, including Palazzo, Keever Vineyards, Hourglass, and Arkenstone. These beverage experts also produce “Tales from the Cask,” an award-winning craft beer podcast. In addition to industry excellence, Mims Distributing is committed to supporting the local community, donating more than $60,000 in financial and in-kind donations to area nonprofits annually. For its dedication to beer, sustainability and its local community, Beverage World magazine recognized Mims Distributing as the 2015 Beer Wholesaler Of The Year. “Tales From The Cask” was also named one of the top beer podcasts in the U.S. by the North American Guild of Beer Writers in both 2014 and 2015. A family-friendly company, Mims Distributing was the recipient of the 2013 and 2014 Carolina Parent Family-Friendly 50 award. As always, Mims Distributing advocates for drinking in moderation. For more information, visit http://mimsdistributing.com.

 

ABOUT OLDE HICKORY BREWERY:

Founded in 1994, Olde Hickory Brewery is nestled in the foothills of the Blue Ridge Mountains. Beginning with just a seven-barrel converted dairy system, we set and accomplished the goal of providing unique traditional ales and lagers to beer lovers across the region. In 1997, we began the renovation of an 1880 historic landmark building, which now houses Olde Hickory’s brewing facilities, a 25-barrel Price Schonstrom brew house. Olde Hickory believes that great beer is the result of meticulous attention to detail throughout the brewing process. Our beers begin life as fresh water that flows from the granite slopes of the Blue Ridge Mountains and culminates in small batches less than 800 gallons each. Our beers are and have always been brewed using only select grains, robust hops and cultured yeast, with no additives or preservatives. For more information, visit http://oldehickorybrewery.com/.

 

Media Contact:

Ashley Warren

MMI

(919) 233-6600

ashley@mmipublicrelations.com